In today’s swiftly changing market, it is essential to engage the assistance of a REALTOR who is also engaged in the emerging technologies, such as Social Media. An Agent who is actively involved in a variety of the social medias, as well as Blogging is building a bigger marketplace for all of their clients, and can help sell or find a home much more effectively.
The key is to find a company that embraces technology and evolves with it, and trains their Agents to do the same. But just being there is not enough, you need to have an Agent who is actively using the technology, who is building a brand, building a reputation so that you can benefit from that. Services such as Facebook, Twitter, Beebo, Friend Feed, and Bright Kite all can help benefit a buyer or a Seller. Agents who properly use these technologies benefit in many ways, and those benefits do pass along to you the Client.
For the Buyer, the Agent will have a network of contacts who can help assist in potentially locating a property that may not be on the market, may be on the market, or know of something coming to market soon. If you are relocating the Agent will have an International Network of people to choose from to help make your move a smoother experience, but not only Agent referrals, but also services around the world.
For the Seller, the Agent will be bloggings, tweeting, integrating video, and posting your listing in places that then get indexed and get results on search engines like Google. SEO (Search Engine Opitimization) is key. The company will also be engaging the emerging technologies. This gives even greater exposure to properties than any conventional media can (email me for the statistics!). With 57% of Printed Newspapers going under, the Real Estate section is a dying breed; don’t count on the old ways to sell your home.